comic book inspired by a fashion designer’s collection? This may be a fashion first! Gucci creative director Frida Giannini collaborated with Japanese Manga artist Hirohiko Araki on a comic strip that was inspired by her 2013 Cruise collection. The story follows Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci collection.
“This has without doubt been one of the most enjoyable collaborations I have worked on,” Frida said. “The characters that Hirohiko has conceived combine an energy, sensuality and appeal that brings my Cruise collection to life in such a fun and compelling way. I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”
The story will be told in a special window installation in more than 70 Gucci boutiques, as well as viral videos and on the brand’s Facebook page.