Union LA is probably one of Los Angeles’ most recognizable one stop shopping destinations for all things cool.
Mark McNairy and his brand are effortlessly cool, so when Heineken was looking for a duo to work together on an awesome product for their “Heineken 100” program, who better than Chris Gibbs of Union LA and Mark McNairy?
As an added bonus, these two have already collaborated on a collection of shoes currently available at Union LA!
For the Heineken 100 program, both Union LA’s Chris Gibbs and Mark McNairy worked on a signature black and green colorway for McNairy’s classic saddle shoe in honor of the partnership.
In reference to new collaborative effort, Olga Osminkina, Senior Brand Director of HEINEKEN USA said:
“We are thrilled to partner with the extraordinary fashion visionaries, Mark McNairy and Union LA, for the second product from the ‘Heineken 100’ 2012 program. Mark and Chris truly exemplify Heineken’s consumer, a ‘Man of the World’ that is forward thinking, savvy and enjoys worldly experiences.”
Chris Gibbs, owner of Union LA, weighed in on his collaborative effort:
“Union LA and Mark McNairy are excited to work with a stellar brand like Heineken for their coveted ‘Heineken 100’ program. When designing the shoe, Mark and I used Heineken’s signature kelly green color to provide an eye-catching colorway for the sole.”
While this is the third year of Heineken’s “Heineken 100” program, between this and last month’s Public School collaboration, it is already shaping up to be one hell of a year for amazing products from equally as amazing companies. Stay tuned for more products from the Heineken 100 Program!