“What do you think is the future for fashion and digital?” says interviewer who thrusts mic in my face, expecting a portent prophecy from me, the supposed “fashion in digital” oracle. I never have a satisfactory answer for the poor souls that ask me this wretched question. In any case, I’d rather not know. Instead of constantly looking forward, trying to see what seemingly clever technology we can foist on to the fashion space, with sometimes meaningless results, I’d rather concentrate on solidifying what we have, looking at how the internet and technology has enhanced our experience of fashion and at the ways it is becoming a much more integrated experience with our own reality – the physical experience that still counts for so much within fashion. Therefore, I’ve picked out a few instances spotted during the past few weeks where “digital” isn’t shoved in a stowed away box, cornered off into an intangible space. Instead, we have technology and physical reality coming together in ways that actually communicate something meaningful to the consumer or the reader.